Brand loyalty

Newspapers are puzzled why a company that makes own branded products for supermarkets - McBride - is doing so badly. Rather, shouldn't it be doing rather well given the 'current economic climate'? The Telegraph (a rare read for a 'liberal' like me) argues that it's either due to brand loyalty or that the downturn has yet to hit. I would prefer to argue that much of this 'downturn' is due to us talking ourselves into it and that some consumers aren't re-organising themselves according to the dominant rhetoric. That is to say, they aren't 'performing' the economic climate 'correctly'.

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