Product placement

I really hadn't realised what big business product placement is on TV and in film. There is even a 'Top Ten' product placement list produced each week by Media Post), and there are companies devoted to it - ITVX.com. It seems that a goal of product placement is to make branded products appear integral to or fit seemlessly with a plot or scene. They aren't out of place and so don't jar with the audience. Spiderman 3 went way over budget and so had to use product placement to gain funds. But it can become ridiculous when overdone, and there are some funny 'mock' ups of product placements in films. I've put a couple below.